Monday, March 14, 2011

Reaping the Rewards of Google's Latest Algorithm Update

Now that the dust has settled a little around Google's latest 'farmer' update, I thought it time to post up how article marketers can take advantage of it. Yes, there are lots of folks out there proclaiming it is the end of article marketing, but let's be honest, people have been saying that for years.
In fact, article marketing was dead when I first started but it doesn't seem to have stopped it working for me.

First off, it's worth noting that the whole purpose of the Farmer update was to enable searchers to find more high quality sites when searching for something.

Yep, Google figured its primary users (searchers, NOT webmasters) deserved a better user experience. And can you blame them? Personally, I hate searching for anything that really matters because I have so little faith in what I know is going to come up. Crappy, spammy websites designed to boost revenue for the owner, not provide me with the information I need.

Therein lies the problem folks. People don't want to read crap so if Google wants to stay in the game it has to quit serving it up. Can you imagine how long a restaurant would stay in business if the food it served was inedible? If folks are hitting the back button every time they click on one of Google's results, that's a powerful message that can't be ignored. Would you ignore it if it was happening on your site? (hint - the answer to that question should be no)

Having said that, if your articles/sites have always provided good quality information, and if you've submitted that information effectively to reach as wide an audience as possible, you should now be seeing the rewards much more strongly than those who've tried to take the easy route with their article marketing.

My own sites have jumped up in the rankings, in some cases by several pages. So while a lot of the (so called) article marketers are proclaiming how bad for business this latest algorithm change is, I can only wonder what sort of articles they've been writing and what sort of marketing they've done with those articles.

I digress. Back to the topic at hand. According to Google, this latest change only affects 11.8% of search queries. I don't know about you, but that suggests to me it's more about certain topics than it is about anything else. Allegedly, certain search queries are more likely to result in searchers finding rubbish content/websites than other search queries.

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